Pensar claro, escribir claro

La guía de estilo de The Economist (periodismo inteligente) no se anda con rodeos: "The first requirement of The Economist is that it should be readily understandable. Clarity of writing usually follows clarity of thought. So think what you want to say, then say it as simply as possible".

Pensar. Pensar y pensar. Pensar con claridad. Escribir con claridad.